Articles About behavioral science
Implementation Intentions: The If-Then Sentence That Beats Willpower
implementation intentionsif-then plansgoal settingself-regulationbehavioral sciencestudy habitsprocrastinationmotivation
A 2006 meta-analysis said if-then plans double your chances. In 2025 the same researchers pooled 642 tests and found the headline number inflated.
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36
23 Aug
Variable Reward Schedules: Unpredictable Payoffs Are the Hardest Habit to Break
Every explainer tells you unpredictable rewards are stickier. None says why, because psychology has argued about that since 1939 and has not stopped.
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36
23 Aug
Procrastination: The Mood Repair Strategy That Costs You Tomorrow
Putting something off is not a failure of discipline. It is a fast way to stop feeling bad, and the bill goes to a version of you that does not exist yet.
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53
21 Aug
The Bystander Effect: Why Help Is Less Likely When More People Watch
The effect is real and the story that made it famous was not. How much the size of a crowd matters turns out to depend on how unclear the moment looks.
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47
16 Aug