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Articles About decision making

Delayed Gratification: What the Marshmallow Test Measured Besides Willpower

Delayed Gratification: What the Marshmallow Test Measured Besides Willpower image
The most quoted result in the story rests on thirty-five children in one of four conditions. In the other three conditions the correlation ran the wrong way.

The Anchoring Effect: The First Number You Hear Decides the Rest

The Anchoring Effect: The First Number You Hear Decides the Rest image
An irrelevant number moves what you think a thing is worth. Fifty years on the effect still replicates. The usual explanation is in worse shape.

Confirmation Bias: How Your Brain Defends What It Already Believes

Confirmation Bias: How Your Brain Defends What It Already Believes image
The famous experiment behind confirmation bias does not show what it is famous for showing. Once you see why, almost everything downstream changes.